The Field Study Handbook

The Field Study Handbook - First Edition (Hardcover)
by Jan Chipchase

The comprehensive how-to, why-to guide to running international field research projects. The Handbook is for anyone that needs to understand users, customers, people across markets, geographies and cultures.

The handbook reveals how to:

- Build and lead trusted multicultural teams, anywhere in the world.
- Run a field study from pitch to deliverable, initial hypothesis to becoming organisational wisdom.
- Learn how to read contexts, identify patterns of behaviour, decode cultures, and generate insights that inform and inspire product, brand, strategy, policy, and communications.
- Pinpoint the difference between local, regional, and globally relevant solutions.
- Challenge minds, flutter hearts, and make a difference.

ISBN 978-1-939727-07-7
Condition: good as new
22 x 27 x 5 cm
29,000 yen
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本・音楽・ゲーム > 本 > 洋書
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